ChatGPT adds verified Business Agents to help users compare and shop
OpenAI is adding verified Business Agents to ChatGPT, letting users chat with an AI that represents a brand. The feature is in beta and open first to eligible US e-commerce and online service businesses.
- Users can chat with verified Business Agents that represent a brand inside ChatGPT.
- The beta is open first to eligible e-commerce and online service businesses in the US.
- Companies verify through a tool called Business Hub, which also shows insights on their ChatGPT mentions.
OpenAI has announced a set of business-focused features for ChatGPT, including verified "Business Agents" that represent a brand and can help users with tasks such as comparison shopping. The features were announced on 10 November in beta.
The Verge reported that the Business Agent feature is available first to eligible e-commerce and online service businesses in the US. A user can start a conversation when a business that has created an agent appears in a ChatGPT response.
Once in the chat, users can ask about what the business offers and put follow-up questions, such as how two products differ. Businesses can set the agent's instructions and give it background information about the company.
OpenAI says chats with Business Agents will be clearly labeled and kept separate from the user's main ChatGPT conversation.
Companies can claim their organisation and get verified through a feature called Business Hub. According to The Verge, Benji Shomair, OpenAI's VP of monetization, said in a press briefing that the company is not sharing specifics of its verification methods because they differ for different businesses.
Business Hub also gives companies insights, such as how often they are mentioned in ChatGPT responses and the top discovery topics where their business appears.
OpenAI said: "Today’s announcement is an early step in bringing businesses more deeply into ChatGPT." It added: "We’re starting with the foundations: accurate business information, useful insights and conversations that help people make informed decisions."
The company also said it will explore more ways for businesses to connect with customers, either directly or through agents, in ChatGPT and beyond.
Background
khabr.pk has reported on a run of AI launches this month. On 10 November it covered Google's public release of Gemini 4 Carbon and Anthropic's release of Claude Fable 5.2 and Mythos 5.2. On 6 November it reported OpenAI's launch of GPT-6 Cyber.
Why it matters for Pakistan
The reports say the feature starts with eligible businesses in the US, so it is not yet available to businesses in Pakistan. Pakistani ChatGPT users and online shoppers may see these tools later as the feature expands, according to the desk's assessment. Pakistani online sellers and service firms could in future be able to claim a profile in Business Hub, but the reports give no timeline or list of countries.
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